This book shows how to increase sales by finding and marketing to your most likely consumer segments. This practical, straightforward approach directs the reader through the entire niche selling process, showing how to: develop workable sales strategies based on alliances; enhance your standing in the minds of prospects and customers using the power of personal positioning; and conquer the problem of "institutionalized insulation" that mentally and physically removes the most salespeople from their customers.
- ISBN13 9781556234996
- Publish Date 25 September 1991
- Publish Status Out of Print
- Out of Print 5 September 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Format Hardcover
- Pages 276
- Language English