A concise "how-to" selling guide, The Alligator Trap is written for all salespeople--from the rookie to the seasoned veteran. Based on solid research and first-hand experience, it is smartly organized into four pratical, simple-to-read sections--Establishing the Customer Relationship, Building Basic Skills, Identifying Buying Attitudes, and Partnering for the Long-Term.
- ISBN10 0786308567
- ISBN13 9780786308569
- Publish Date 1 January 1996
- Publish Status Out of Print
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Format Hardcover
- Pages 156
- Language English