This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.
- ISBN10 0324360789
- ISBN13 9780324360783
- Publish Date 1 March 2007 (first published 5 July 2006)
- Publish Status Active
- Out of Print 17 April 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Paperback
- Pages 850
- Language English