Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

by Scott J Edgett and Robert G. Cooper

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  • ISBN10 097328272X
  • ISBN13 9780973282726
  • Publish Date 14 April 2009
  • Publish Status Active
  • Imprint Product Development Institute Inc.
  • Format Paperback (US Trade)
  • Pages 270
  • Language English