The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies

by Les Binet and Peter Field

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  • ISBN10 085294134X
  • ISBN13 9780852941348
  • Publish Date 11 June 2013
  • Publish Status Active
  • Publish Country GB
  • Imprint Institute of Practitioners in Advertising
  • Format Paperback
  • Pages 82
  • Language English