Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.
- ISBN10 0195786823
- ISBN13 9780195786828
- Publish Date 20 February 2003
- Publish Status Active
- Out of Print 9 March 2021
- Publish Country ZA
- Imprint Oxford University Press Southern Africa
- Edition 2nd edition
- Format Paperback
- Pages 448
- Language English