This work discusses the significance of forecasting, and goes on to examine a number of techniques and the pitfalls associated with them. Forecasting is not the same as planning, the author emphasizes, and planning is not the same as action, but each facilitates the other.
- ISBN10 0566077647
- ISBN13 9780566077647
- Publish Date 8 August 1996
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Hardcover
- Pages 154
- Language English