Fables Of Abundance: A Cultural History Of Advertising In America

by Jackson Lears

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Book cover for Fables Of Abundance

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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
  • ISBN10 078672322X
  • ISBN13 9780786723225
  • Publish Date 14 May 2014 (first published 3 November 1995)
  • Publish Status Active
  • Publish Country US
  • Imprint Basic Books
  • Format eBook (EPUB)
  • Pages 416
  • Language English