With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
- ISBN10 0753556553
- ISBN13 9780753556559
- Publish Date 2 June 2016 (first published 27 August 2015)
- Publish Status Active
- Publish Country GB
- Publisher Ebury Publishing
- Imprint W H Allen
- Format Paperback (B-Format (198x129 mm))
- Pages 432
- Language English
- URL https://penguinrandomhouse.ca/books/isbn/9780753556559