Strategic Focus on Digital Interactive TV in Retail Financial Services

by Adrian Watts

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The rapid expansion of digital TV services in the UK in recent years, in advance of other countries, has exceeded all forecasts. Developing an iDTV offering, with transnational capabilities, is expensive but a powerful sales and marketing tool - if you are not currently established in the market you need to be. This report offers a guide to building and launching an iDTV solution for your business.
  • ISBN10 1843110709
  • ISBN13 9781843110705
  • Publish Date May 2001
  • Publish Status Active
  • Publish Country GB
  • Publisher Informa Professional
  • Imprint Informa Business Publishing
  • Format Hardcover
  • Language English