Researching for Business: Avoiding the "Nice to Know" Trap

by Trevor Webb

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Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research.
Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
  • ISBN10 0851424082
  • ISBN13 9780851424088
  • Publish Date 12 December 1998
  • Publish Status Out of Print
  • Out of Print 5 October 2005
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Europa Publications Ltd
  • Format Paperback
  • Pages 50
  • Language English