This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
- ISBN10 0631139869
- ISBN13 9780631139867
- Publish Date 11 July 1985
- Publish Status Out of Print
- Out of Print 11 April 1995
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Hardcover
- Pages 208
- Language English