This guide will enable you to structure all your promotional activities into a powerful, relevant and cost-effective, long-term strategy by utilising actual keywords that your target customers are ACTUALLY using right now. This will give you all the necessary data to control everything from your website architecture and positioning to every area of your marketing activities. Once you understand the importance of keywords and how to use them effectively, you will create a natural sales path that will inevitably pull your customers to your product or service. "...make the mastery of effective keyword research central to your business" - Steve Shaw (SubmitYourArticle.com) Andrew D. Mason is the managing director of Mowbray Publishing Ltd. Born and educated in Yorkshire in the UK, Andrew holds an astrophysics degree from The University of York and brings his skills as a researcher and analyst to the world of business, producing the definitive guide to a critical process of internet marketing.
- ISBN10 1471723992
- ISBN13 9781471723995
- Publish Date 4 July 2012
- Publish Status Out of Print
- Out of Print 27 January 2016
- Publish Country GB
- Imprint Lulu.com
- Format Paperback
- Pages 152
- Language English