Fashion Buying

by Helen Goworek

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Book cover for Fashion Buying

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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
  • ISBN10 0632055847
  • ISBN13 9780632055845
  • Publish Date 1 October 2001
  • Publish Status Out of Print
  • Out of Print 1 May 2007
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Blackwell Science Ltd
  • Format Paperback
  • Pages 172
  • Language English