Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
- ISBN10 0632055847
- ISBN13 9780632055845
- Publish Date 1 October 2001
- Publish Status Out of Print
- Out of Print 1 May 2007
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Science Ltd
- Format Paperback
- Pages 172
- Language English