Connective Branding: Building Brand Equity in a Demanding World

by FISHER and Vallaster

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  • ISBN10 6612684062
  • ISBN13 9786612684067
  • Publish Date 1 April 2010
  • Publish Status Active
  • Out of Print 28 August 2012
  • Publish Country US
  • Imprint John Wiley & Sons
  • Format eBook
  • Pages 381
  • Language English