Strategic Marketing Management: Planning, Implementation and Control

by Richard M. S. Wilson

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  • ISBN10 0080468578
  • ISBN13 9780080468570
  • Publish Date 1 January 2009 (first published 12 January 2005)
  • Publish Status Unknown
  • Imprint Butterworth-Heinemann
  • Edition 3rd ed.
  • Format eBook
  • Pages 882
  • Language English