This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
- ISBN10 0538689188
- ISBN13 9780538689182
- Publish Date 13 April 1999
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Course Technology Inc
- Format Paperback
- Pages 302
- Language English