The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
- ISBN10 2881245056
- ISBN13 9782881245053
- Publish Date 14 January 1992
- Publish Status Active
- Publish Country NL
- Imprint Gordon & Breach Science Publishers SA
- Format Hardcover
- Pages 272
- Language English