The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful. This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and R&D. Moreover, it offers a framework through which students can view the management process of innovation.
- ISBN10 661060150X
- ISBN13 9786610601509
- Publish Date 1 January 2005 (first published 8 September 1998)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 559
- Language English