Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

by Neil Kotler, Philip Kotler, and Wendy Kotler

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  • ISBN10 661173256X
  • ISBN13 9786611732561
  • Publish Date 1 January 2008
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint John Wiley & Sons
  • Format eBook
  • Pages 544
  • Language English