Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.
- ISBN10 0761309675
- ISBN13 9780761309673
- Publish Date 1 October 1999
- Publish Status Out of Print
- Out of Print 22 June 2021
- Imprint Twenty-First Century Books (CT)
- Format Hardcover (Library Binding)
- Pages 128
- Language English