A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
- ISBN10 1133049796
- ISBN13 9781133049791
- Publish Date 1 January 2012
- Publish Status Out of Print
- Out of Print 17 June 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition 13th Revised ed.
- Format Hardcover
- Pages 608
- Language English