This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.
- ISBN10 1561580910
- ISBN13 9781561580910
- Publish Date 1 January 1995
- Publish Status Temporarily Withdrawn
- Out of Print 18 January 2010
- Publish Country US
- Imprint Taunton Press Inc
- Format Paperback
- Pages 144
- Language English