How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues.
Design your research
Cost justify user research
Recruit and incentivise users
Discover how to run your research sessions
Analyze your results
Reporting on results and acting in your findings
- ISBN10 1492064262
- ISBN13 9781492064268
- Publish Date 26 October 2017 (first published 25 October 2017)
- Publish Status Active
- Publish Country US
- Imprint O'Reilly Media
- Format eBook
- Pages 202
- Language English