Theories of Mass Communication

by Melvin L. DeFleur and Sandra Ball-Rokeach

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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.
  • ISBN10 080130007X
  • ISBN13 9780801300073
  • Publish Date 1 January 1988 (first published 5 July 1982)
  • Publish Status Out of Print
  • Out of Print 10 December 2011
  • Publish Country US
  • Publisher Pearson Education (US)
  • Imprint Addison-Wesley Educational Publishers Inc
  • Edition 5th edition
  • Format Hardcover
  • Pages 368
  • Language English