Fashion and Orientalism: Dress, Textiles and Culture from the 17th to the 21st Century

by Adam Geczy

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Book cover for Fashion and Orientalism

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Orientalism is a central factor within the fashion system, both subtle and overt. In this groundbreaking book, the author shows the extent of the influence that the Orient had, and continues to have, on fashion.

Our concept of Western fashion is unthinkable without it, whether in terms of the growth of the cotton industry or of garments we take for granted, such as the dressing gown. From pre-modern to contemporary times, this book demonstrates that, in the realms of fashion, the Orient is not simply a construction or a fascination of the imperial West with its eastern other. Rather, it reveals the extent of cross-pollination, exchange and multiple translation that has taken place between East and West for the last 500 years.

Exploring topics including Chinoiserie, masquerade, bohemianism, Japonisme, the "de-Orientalization" of the Orient, perfume and the birth of couture, Fashion and Orientalism is an essential read for students and scholars of fashion, cultural studies and history.
  • ISBN10 0857854267
  • ISBN13 9780857854261
  • Publish Date 15 August 2013 (first published 1 January 2013)
  • Publish Status Active
  • Publish Country GB
  • Publisher Bloomsbury Publishing PLC
  • Imprint Bloomsbury Academic