Marketing Von Innovationen: Strategien Und Mechanismen Zur Durchsetzung Von Innovationen

by Gunter Hofbauer, Rene A Korner, Uwe Nikolaus, and Andreas Poost

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  • ISBN10 3170205358
  • ISBN13 9783170205352
  • Publish Date 27 November 2008
  • Publish Status Out of Print
  • Out of Print 5 June 2021
  • Publish Country DE
  • Imprint Kohlhammer
  • Format Paperback (US Trade)
  • Pages 316
  • Language German