The New Marketing Analytics: A CMO's Guide to Harnessing Traditional & Big Data To Drive Business Results

by Frank Koechlein and David E Dirks

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  • ISBN10 153690919X
  • ISBN13 9781536909197
  • Publish Date 14 October 2016
  • Publish Status Active
  • Imprint Createspace Independent Publishing Platform
  • Format Paperback (US Trade)
  • Pages 194
  • Language English