Success is not founded on miracles, but is almost always the product of a clear concept — the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received?
First, even today — 70 years after the company was founded — the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around...
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Success is not founded on miracles, but is almost always the product of a clear concept — the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received?
First, even today — 70 years after the company was founded — the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company’s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book – Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.
Text in English, German, French and Italian.
- ISBN10 3961710201
- ISBN13 9783961710201
- Publish Date 21 May 2021
- Publish Status Active
- Out of Print 14 March 2021
- Publish Country DE
- Publisher teNeues Publishing UK Ltd
- Imprint teNeues Media GmbH & Co. KG
- Format Hardcover
- Pages 400
- Language English