THE MESSAGE tells the untold story of the hired guns who held the Obama presidency in their hands: the consultants behind his advertising, polling and messaging. It explores the inner workings of their world: the egos and exchanges of ideas, the mix of idealism and cynicism, the teamwork and competitive drive, the attention to detail and the panoramic view. Amid the economic uncertainty and political doldrums of Obama's first term, the message team had to overcome monumental challenges. Above all, they had to answer a simple question: Can you convince voters to believe once again in hope and change,...Read more
THE MESSAGE tells the untold story of the hired guns who held the Obama presidency in their hands: the consultants behind his advertising, polling and messaging. It explores the inner workings of their world: the egos and exchanges of ideas, the mix of idealism and cynicism, the teamwork and competitive drive, the attention to detail and the panoramic view. Amid the economic uncertainty and political doldrums of Obama's first term, the message team had to overcome monumental challenges. Above all, they had to answer a simple question: Can you convince voters to believe once again in hope and change, when so many of their hopes have been dashed? That was the daunting challenge facing the single most important-and most expensive- team within the Obama orbit in 2012. As THE MESSAGE reveals in surprising fashion, the fate of the president was resting in the hands of his own "Mad Men."
- ISBN10 1306741211
- ISBN13 9781306741217
- Publish Date 1 January 2013 (first published 1 January 1960)
- Publish Status Active
- Out of Print 19 May 2015
- Publish Country US
- Imprint Twelve
- Format eBook
- Language English