This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.
- ISBN10 075174123X
- ISBN13 9780751741230
- Publish Date 31 July 2001
- Publish Status Out of Print
- Out of Print 22 July 2005
- Publish Country GB
- Publisher BPP Professional Education
- Imprint BPP Publishing Ltd
- Format Paperback
- Language English