Innovation Diffusion Models of New Product Acceptance (Econometrics & Management Science S.)

by Vijay Mahajan and Yoram Wind

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  • ISBN10 0887300766
  • ISBN13 9780887300769
  • Publish Date July 1986
  • Publish Status Out of Print
  • Out of Print 11 January 1994
  • Publish Country US
  • Imprint Harper Business
  • Format Hardcover
  • Pages 318
  • Language English