HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) (HBR's 10 Must Reads)

by Harvard Business Review

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  • ISBN10 1306432170
  • ISBN13 9781306432177
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 14 April 2015
  • Publish Country US
  • Imprint Harvard Business School Press
  • Format eBook
  • Language English