In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that.
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:
- Hiring is done by automated keyword searches.
- Offices have regressed to sterile, highly controlled environments.
- Staff rely exclusively on template responses.
- Websites are designed for search engines, not people.
- Leaders are focusing on arbitrary and antiquated "best practices."
In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.
- ISBN10 1459728742
- ISBN13 9781459728745
- Publish Date 11 December 2014 (first published 17 September 2014)
- Publish Status Active
- Publish Country CA
- Imprint Dundurn Group Ltd
- Format Paperback (US Trade)
- Pages 264
- Language English
- URL http://dundurn.com/books/touch