Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.
- ISBN13 9780324130850
- Publish Date 9 January 2009
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition New edition
- Pages 566
- Language English