Advertising in Contemporary Society: Perspectives Toward Understanding

by Kim Rotzoll, James W. Haefner, and Steven Hall

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Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
  • ISBN10 0252065425
  • ISBN13 9780252065422
  • Publish Date 1 August 1996
  • Publish Status Transferred
  • Out of Print 19 July 2011
  • Publish Country US
  • Imprint University of Illinois Press
  • Edition New edition
  • Format Paperback
  • Pages 224
  • Language English