Advertising and Integrated Brand Promotion, 4e is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.
- ISBN10 0324289561
- ISBN13 9780324289565
- Publish Date 1 January 2005
- Publish Status Out of Print
- Out of Print 19 July 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 4th Revised edition
- Format Hardcover
- Pages 736
- Language English