Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling "This Business of[trademark] Music Marketing and Promotion", "This Business of[trademark] Global Music Marketing" offers everyone in the music business a chance to go global.
- ISBN10 0823077888
- ISBN13 9780823077885
- Publish Date 21 August 2007
- Publish Status Remaindered
- Out of Print 23 August 2010
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Billboard Books,U.S.
- Format Hardcover
- Pages 288
- Language English