In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
- ISBN10 0767920066
- ISBN13 9780767920063
- Publish Date 17 May 2005 (first published 20 May 1971)
- Publish Status Active
- Publish Country US
- Imprint Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
- Format Paperback (US Trade)
- Pages 592
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780767920063