This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
- ISBN10 0827348487
- ISBN13 9780827348486
- Publish Date 15 March 1998 (first published June 1993)
- Publish Status Active
- Out of Print 1 October 2009
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Delmar Cengage Learning
- Format Hardcover
- Pages 592
- Language English