The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.
- ISBN10 0538850507
- ISBN13 9780538850506
- Publish Date 1 November 2000
- Publish Status Out of Print
- Out of Print 23 October 2014
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 256
- Language English