Showcases international food packaging graphic design, from designer lines such as Phillipe Starck's bottle water, to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in-house lines and own brands. The book features insights from professionals in the business and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
- ISBN10 288046773X
- ISBN13 9782880467739
- Publish Date 28 May 2004
- Publish Status Transferred
- Out of Print 19 November 2013
- Publish Country CH
- Imprint Rotovision
- Format Hardcover
- Pages 160
- Language English