Sponsorship is Not a Spectator Sport!: The Art of Project/programme Sponsorship

by Iain Begg

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Book cover for Sponsorship is Not a Spectator Sport!

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Delivering successful projects is an ongoing struggle for the majority of companies and during Iain's training courses the emphasis is always on how to achieve and then maintain success - this book follows the same theme. Looking at projects from the standpoint of a Sponsor is imperative to delivering them successfully. A failure to provide leadership and strong sponsorship is often cited as a key driver of project failure. The learning and observations within "Sponsorship is not a Spectator Sport!" will help you to avoid the common sponsorship pitfalls and open your mind to a world in which success is the only option.
  • ISBN10 1905493320
  • ISBN13 9781905493326
  • Publish Date 1 November 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Filament Publishing Ltd
  • Format Paperback
  • Pages 222
  • Language English