Now featuring full-colour photographs, the 11th edition of this text has been revised to stay current with the world of merchandizing. Two continuing projects: developing a business plan and developing a career plan, provide opportunities for users to practice what they have learned. This textbook focuses on the field of retail merchandizing from a business management point of view.
- ISBN10 0538192801
- ISBN13 9780538192804
- Publish Date 1 October 1987 (first published August 1975)
- Publish Status Out of Print
- Out of Print 3 October 2001
- Publish Country US
- Imprint South Western Educational Publishing
- Edition 10th Revised edition
- Format Paperback
- Language English