This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, the work is aimed at undergraduates and postgraduates of retailing.
- ISBN10 0333752341
- ISBN13 9780333752340
- Publish Date 4 May 2000
- Publish Status Out of Print
- Out of Print 26 August 2005
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 448
- Language English