This text is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
- ISBN10 0333759788
- ISBN13 9780333759783
- Publish Date 1 April 2000
- Publish Status Out of Print
- Out of Print 14 April 2007
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition New edition
- Format Hardcover
- Pages 304
- Language English