This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion.
- ISBN10 0891348093
- ISBN13 9780891348092
- Publish Date 3 January 1997
- Publish Status Out of Stock
- Out of Print 5 July 2002
- Publish Country US
- Publisher F&W Publications Inc
- Imprint North Light Books
- Format Paperback
- Pages 144
- Language English