As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.
- ISBN10 1591842239
- ISBN13 9781591842231
- Publish Date 19 March 2009 (first published 30 October 2008)
- Publish Status Transferred
- Out of Print 11 October 2023
- Publish Country US
- Imprint Portfolio
- Format Hardcover
- Pages 474
- Language English