Environmental scanning is more than reading news sources and writing reports about the activity, and it's more than an exercise undertaken leading up to a strategic-planning session. Done well, environmental scanning--the monitoring, interpreting, and acting on trends and conditions affecting your industry, profession, and association--draws a community into a thoughtful and ongoing discussion about how the environment is changing and what that means for the future. The value, point out the authors of Environmental Scanning for Associationslies in a collaborative sense-making of the conditions in which an organisation operates. Good environmental scanning becomes a basis for strategic action.
This book takes into account the organisational nature and unique conditions of associations and lays out a framework that explains the basic elements of a scanning process for associations explains the fundamental concepts that are critical to success when establishing a scanning process provides illustrations and scanning reference tools from associations.
Whether you are just beginning an environmental-scanning effort or you want pointers for improving your current activities, this guide is designed to help and complement our Scan-to-Plan Interactive Tool.
- ISBN13 9780880343473
- Publish Date 30 April 2013
- Publish Status Active
- Publish Country US
- Imprint Association Management Press,U.S.
- Format Paperback
- Pages 104
- Language English