An acclaimed BBC filmmaker uses his anthropological wiles to uncover the evolution of our ideas
Adopting the part of a cultural Darwin, Jonnie Hughes headed off on a road trip across exotic America to observe the natural history of human culture in all its weirdness. As he dissects what makes some ideas flourish and others die off, investigates the fashion for low-riding jeans, the wording of memorable joke punch-lines, and the invenor of the iconic cowboy hat.
"This book is a delight. Hughes's hilarious travels through the American West do for culture what Darwin did for biology." Susan Blackmore, author of The Meme Machine
- ISBN10 1439158053
- ISBN13 9781439158050
- Publish Date 9 August 2011
- Publish Status Active
- Publish Country US
- Imprint Free Press
- Format eBook
- Pages 288
- Language English